Jose Luis "JL" Martinez began his career as a booking agent for South Florida talent in Miami Beach. After a transition to Los Angeles, he worked on a motion picture production desk at what is now ICM Partners, one of the premiere global talent agencies in the entertainment industry. Upon returning to Miami, JL was involved with the Miami Film Festival (MFF) to help plan and execute its 25th anniversary edition; an eleven-day event that featured world premieres and A-list talent. He went on to become the Creative Director of the Miami World Cinema Center, the first nonprofit film studio, where JL developed up-and-coming Miami based filmmaking talent and held various producer titles on several independent feature films, including #EM3, URBAN STORIES, THE HOLDERS, and CHRONIC LOVE, which have premiered at multiple international film festivals including Miami International Film Festival, Marbella, and South by Southwest. He went on to direct Communications & Media for the Foundation for Human Rights in Cuba (FHRC), where he developed, launched, and executed an ambitious digital media project, Connect Cuba, a campaign to bring greater internet connectivity and human rights awareness to the island. Since 2010, through his work with the Miami Media & Film Market (MMFM), a yearly content conference hosted by CAMACOL, the Latin Chamber of Commerce of the US and its prestigious Hemispheric Congress, JL has created, organized, and moderated panels with a wide cross section of award winning entertainment and media professionals from around the world. Via his Lucky Seventeen Entertainment banner, he consulted on and Executive Produced hours of award winning children’s and family friendly content for a unique online space. Currently, JL is working with Hialeah Park Studios to build a production and entertainment hub in the heart of Miami-Dade County. JL graduated with honors from the University of Miami’s School of Communication, majoring in Motion Pictures and Theater Arts.